Guides: PPC & Paid Media Ad Specs

— Captivate your audience with optimized visuals. Because Presentation Matters.

About This Guide: Standard Ad Specs & Aspect Ratios

From pixel dimensions to video length limits, this quick-reference guide lays out the creative requirements for top platforms, Google, Meta & LinkedIn. Whether building new assets or reviewing with your designer, this guide ensures your creatives hit the mark and get approved.

Download it. Bookmark it. Keep your paid search and paid social ads compliant, polished, and platform-ready

Best For:

  • Writing and organizing ad copy across Google, Meta, and LinkedIn Ads

  • Ensuring headlines, descriptions, and CTAs meet character count limits

  • Collaborating with clients or teams during the copy review process

What’s Inside:

  • Pre-formatted ad copy table for each platform

  • Built-in character count limits and validation checks

  • Sections for headlines, descriptions, final URL, display paths, and CTAs

Need More Templates? Unlock the VIP Campaign Toolkit with my best planners, cheat sheets, and calculators. Explore the Toolkits

✨ VIP Tip: Press Ctrl+D (or ⌘+D on Mac) to bookmark this page!