Guides: PPC & Digital Marketing Glossary
— Because over here, marketing is more than metrics; it's your empire in motion. —
About This Guide: Inclusive PPC Marketing Glossary
This glossary is your go-to for all things PPC. Whether brushing up on the basics or breaking down a metric mid-meeting, these terms keep your strategy sharp and your confidence high. With categories like bidding, campaign setup, and more, you’ll never second-guess a definition again.
Fluent digital marketers don’t just run ads — they also speak the language of ROI.
Best For:
Planning monthly or quarterly budgets across channels
Assigning spend by platform (Google, Meta, LinkedIn, Microsoft, etc.)
Quickly spotting underspending or overbudget campaigns
What’s Inside:
Pre-formatted media planner with auto-calculating totals
Columns for platform, number of campaigns per platform, spend, KPIs
Color-coded inputs for clean visuals
BONUS: Built-in pacing percentage formula
Need More Templates? Unlock the VIP Campaign Toolkit with my best planners, cheat sheets, and calculators. Explore the Toolkits