Calculators: Lead Generation Metrics

Below are standard lead gen calculators. These will determine conversion rate and the cost per lead (also known as acquisition - CPA).


Conversion Rate
Calculator ? Calculates what % of visitors completed your desired action.

Conversion Rate:

  • Gauge your conversion effectiveness.
  • Determine the percentage of visitors who complete a desired action.

Formula: Conversions ÷ Visitors × 100

What This Means for You 💡

Your conversion rate tells you how effective your landing page or offer is at turning visitors into leads or customers. A low rate may indicate misaligned targeting, messaging, or friction in the funnel.

CPL (Cost Per Lead)
Calculator ? Tells you how much you're spending to get each lead.

Cost Per Lead (CPL):

  • Evaluate your lead acquisition cost.
  • Calculate how much you're spending to acquire each new lead.

Formula: Spend ÷ Leads

What This Means for You 💡

Knowing your CPL helps you set realistic acquisition targets and budget effectively. If your CPL is too high, you may be overspending on lead generation and need to refine your targeting or creative strategy.