Templates: PPC Optimization Lists

— Stop paying for clicks that don’t convert. Streamline your targeting and protect your budget. —

About This Template: PPC Account Optimization

Quickly implement negative keywords, placement exclusions, and block lists for Google, Meta, and LinkedIn. Includes upload-ready templates and formatting guidelines to streamline optimization. Save time, reduce wasted spend, and improve campaign quality from day one.

Pro Tip: Use this before launching new campaigns. Add your brand safety terms to level up account hygiene

Excel Zip File
Google Zip File

Best For:

  • Building account-level or campaign-level exclusion lists

  • Improving ad targeting and reducing wasted spend

  • Keeping uploads clean and compliant across platforms

What’s Inside:

  • Upload-ready templates for negative keywords and placements

  • Instructions for formatting and importing to Google, Meta, and LinkedIn

  • Example lists for brand safety, exclusions, and block terms

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