Calculators: Pacing Metrics

Below are pacing calculators, used to track how budget and timeline are performing — whether you’re spending too fast, too slow, or right on schedule.


Spend Pacing
Calculator ? Compare your actual spend vs. planned spend to check pacing accuracy.

Spend Pacing:

  • Compares how much you've spent vs. how much you planned to spend.
  • Helps keep campaigns aligned with your overall budget.

Formula: Actual Spend ÷ Planned Spend × 100

What This Means for You 💡

Spend pacing helps you avoid blowing through budget too quickly — or underutilizing what you've got. Use this to forecast overspending or scale up efficiently.


Timeframe Pacing
Calculator ? Track how far along your campaign is based on time elapsed.

Timeframe Pacing:

  • Shows how far along your campaign is based on days elapsed.
  • Helps align budget pacing with your campaign timeline.

Formula: Days Elapsed ÷ Total Days × 100

What This Means for You 💡

This lets you know if you're halfway through your campaign... or sprinting toward the finish line. Use it to stay aligned with budget and timeline together.