Calculators: Performance Metrics

Below are the standard performance metrics calculators. Assess the effectiveness of paid ads, and the cost for your visitors.


CTR (Click-Through Rate)
Calculator ? Shows the % of people who clicked your ad after seeing it.

Click-Through Rate (CTR):

  • Measures how often people click your ad after seeing it.
  • Helps you gauge relevance and ad engagement.

Formula: Clicks ÷ Impressions × 100

What This Means for You 💡

A strong CTR means your ad and targeting are aligned. Low CTR? Your headline, visuals, or audience might need adjustment. Higher CTR often leads to better Quality Scores and lower costs.


CPC (Cost Per Click)
Calculator ? Calculates your average cost per click.

Cost Per Click (CPC):

  • Shows how much you're paying per ad click.
  • Useful for comparing campaign efficiency across channels.

Formula: Spend ÷ Clicks

What This Means for You 💡

A lower CPC means you're getting traffic more efficiently. Track this to optimize your bidding strategy and improve your ad's relevance, which can reduce costs and boost ROI.


CPM (Cost Per 1,000 Impressions)
Calculator ? Measures how much you pay for 1,000 ad impressions.

Cost Per 1,000 Impressions (CPM):

  • Measures the cost of delivering 1,000 impressions.
  • Great for awareness campaigns and reach-based goals.

Formula: (Spend ÷ Impressions) × 1,000

What This Means for You 💡

CPM tells you how efficiently you're buying visibility. If you're running brand awareness or video campaigns, this metric helps track cost effectiveness for reach and frequency.