Guides: PPC & Digital Marketing Formulas
— Learning the Metrics of PPC Marketing Means Investing in Your Brand —
About This Guide: Standard PPC Marketing Formulas
This cheat sheet simplifies the math behind your media metrics. With formulas for CPC, ROAS, CTR, and more, this guide is your shortcut to calculating performance like a pro. Whether analyzing results or pacing, these are essential for optimizing what matters most: results
Become fluent in the mathematics of PPC. That way, you can save time, get clarity, and track smarter.
Best For:
Writing and organizing ad copy across Google, Meta, and LinkedIn Ads
Ensuring headlines, descriptions, and CTAs meet character count limits
Collaborating with clients or teams during the copy review process
What’s Inside:
Pre-formatted ad copy table for each platform
Built-in character count limits and validation checks
Sections for headlines, descriptions, final URL, display paths, and CTAs
Need More Templates? Unlock the VIP Campaign Toolkit with my best planners, cheat sheets, and calculators. Explore the Toolkits