Calculators: Profitibility Metrics

Below are profitability calculators. Use them to evaluate performance and overall return on marketing and campaign spend. Click on the 💡 for additional insights.


ROI (Return on Investment)
Calculator ? Measures your profit margin based on cost vs. revenue.

Return on Investment (ROI):

  • Measures your overall profit from an investment.
  • Used to assess campaign performance and profitability.

Formula: (Revenue − Cost) ÷ Cost × 100

What This Means for You 💡

ROI tells you how profitable your marketing investment really is. If you’re spending $1,000 and making $1,500, your ROI is 50%. This is the true measure of performance when revenue matters most.


ROAS (Return on Ad Spend)
Calculator ? Shows how much revenue you earn per $1 of ad spend.

Return on Ad Spend (ROAS):

  • Shows how much revenue you generate per $1 spent on ads.
  • Essential for tracking ad profitability at the campaign level.

Formula: Revenue ÷ Ad Spend

What This Means for You 💡

ROAS helps you understand ad-level performance. If your ROAS is 5.0, you're making $5 for every $1 spent. It’s your go-to metric for scaling high-performing campaigns with confidence.