Marketing Guides

Marketing Guides & Cheat Sheets:

Below are some marketing guides to keep close. These will provide quick answers to your questions and simplify your marketing processes.

Click the “Learn more” button to access the desired document, also available for download!

Marketing & PPC Glossary:

  • Digital Marketing Language: learn the standard marketing terms, structures, helpful tools, and more. Stay fluent and understand the acronyms with ease.

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PPC Formula Cheat Sheet:

  • Convenient Formula List: ultimate sheet with commonly used formulas and calculations to analyze the effectiveness and success of campaigns and strategies.

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PPC QA Checklist:

  • Launch with Confidence: complete this checklist to ensure all levels within the PPC ad or campaign are ready to go live!

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Paid Media Ad Specs:

  • Standard Creative Specs: keep this handy guide close by. Creating the images and videos for your digital ads. Download the lists here.

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