Marketing Calculators

Marketing Calculators:

Below are some marketing calculators, with standard PPC metrics with formulas provided for convenience. These will help determine the benchmarks for success, KPIs to prioritize, and plan your marketing budget.

Click the “Learn more” button to access the desired calculator, also available for download!

Performance Metrics:

  • Click-Through Rate (CTR): Calculate the rate of people who clicked after seeing your ad

  • Cost Per Click (CPC): Determine the average cost for each click your ad receives.

  • Cost Per Mille (CPM): Find out how much you're paying per 1,000 ad impressions.

Lead Generation Metrics:

  • Conversion Rate: Gauge your conversion effectiveness. Determine the percentage of visitors who complete a desired action.

  • Cost Per Lead (CPL): Evaluate your lead acquisition cost. Calculate how much you're spending to acquire each new lead.

Profitability Metrics:

  • Return on Investment (ROI): Measure your campaign's profitability. Calculate the percentage return on your marketing investments.

  • Return on Ad Spend (ROAS): Assess your ad revenue efficiency. Determine how much revenue you earn for every dollar spent on advertising.

Pacing & Budget Metrics:

  • Spend Pacing Calculator: Monitor your budget utilization. Compare your actual spend against your planned budget to stay on track.

  • Timeframe Pacing Calculator: Track your campaign timeline. Assess if your campaign is progressing according to schedule.